PRIVACY POLICY

1. INTRODUCTION

Highlight Motor Freight Inc. and our affiliates and subsidiaries (the “Company” or “We”) respect your privacy and are committed to protecting it by complying with this policy.

This policy describes:

(a) how we collect, use, disclose, and protect the personal information of our customers and website users (“you”);

(b) describes the types of information we may collect from you or that you may provide when you visit the website www.highlightmotor.com or driveforhighlight.com (our “Website”); and

(c) our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define “personal information” as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including your name, title, or business coordinates.

This policy applies to information we collect, use, or disclose about you:

(a) on the Website;

(b) in any email, text, and other electronic messages between you and the Company or between you and the Website;

(c) through mobile and desktop applications, if any, you download directly or indirectly from the Website, which provide dedicated non-browser-based interaction between you and the Website; or

(d) when you interact with our advertising and applications on third-party websites and services if those applications or advertising include links to this policy.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.

Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, your choice is not to use the Website. By accessing or using the Website, you indicate that you understand, accept, and consent to the practices described in this policy. This policy may change from time to time (see Section 15 below, titled Changes to Our Privacy Policy). Your continued use of the Website after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates.

2. INFORMATION WE COLLECT ABOUT YOU

We may collect and use several types of information from and about you, including:

• Personal information, that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, billing and account information, credit card details, and any other identifiers we may use to contact you (“personal information”).
• Commercial Electronic Messages: We provide an opportunity for any user to unsubscribe from receiving our commercial electronic messages or opt-out of contact for marketing purposes on an ongoing basis by accessing the Website, using the unsubscribe mechanism at the bottom of our e-mails, or e-mailing us at [email protected].
• Non-personal information, that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as general shipping details, demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Website feature.
• Technical information, including your browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access the Website, and usage details.
• Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from the Website (including date and time), products or services you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.

3. HOW WE COLLECT INFORMATION ABOUT YOU

We may use different methods to collect your information, including through:

• Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us by phone, email, or otherwise.
• User contributions. You may also provide information for us to publish or display on public Website areas or transmit to other Website users or third parties.
• Automated technologies or interactions, as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• Third parties or publicly available sources, for example, our business partners.

4. INFORMATION YOU PROVIDE TO US

The information we collect directly from you on or through the Website may include:

• information that you provide by filling in forms on the Website. This includes information provided at the time of ordering or paying for our services, posting material, and requesting further services from us. We may also from time to time ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with the Website;
• records and copies of your correspondence (including email addresses), if you contact us;
• your responses to surveys that we might ask you to complete for research purposes;
• details of transactions you carry out through the Website. You may be required to provide financial information before paying for an invoice through the Website; or
• your search queries on the Website.

You may also provide testimonials or other information to be published or displayed (hereinafter, “posted”) on public areas of the Website or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we utilize SSL encryption on the Website, please be aware that no security measures are perfect. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that unauthorized persons will not view your User Contributions.

5. INFORMATION WE COLLECT THROUGH COOKIES AND OTHER AUTOMATIC DATA COLLECTION TECHNOLOGIES

As you navigate through and interact with the Website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• details of your visits to the Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website; and
• information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical data and may include personal information, and we may maintain it or associate it with personal information we collect in other ways, that you provide to us, or receive from third parties. It helps us to improve the Website and to deliver a better and more personalized service, including by enabling us to:

• estimate our audience size and usage patterns;
• store information about your preferences, allowing us to customize the Website according to your individual interests;
• speed up your searches; and
• recognize you when you return to the Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Website.
• Google Analytics. We may use Google Analytics and other analytics vendors to help analyze how visitors use the Website, such as volume, traffic patterns, and related Website information, but these statistics will include no personally identifiable information. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• Web Beacons. Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

6. HOW WE USE YOUR INFORMATION

We use information that we collect about you or that you provide to us, including any personal information:

(a) to present the Website and its contents to you;

(b) to provide you with information, products, or services that you may request from us;

(c) to fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it;

(d) to carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements;

(e) to notify you about changes to the Website or any products or services we offer or provide though it;

(f) to improve the Website, our services, marketing, or customer relationships and experiences;

(g) if applicable form time to time, to allow you to participate in interactive features, social media, or similar features on the Website;

(h) in any other way we may describe when you provide the information; and

(i) for any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you, as permitted by law. If you do not want us to use your information in this way, please use the unsubscribe mechanism at the bottom of our e-mails or e-mail us at [email protected]. For more information, see Section 9 below, titled Choices About How We Use and Disclose Your Information.

7. DISCLOSURE OF YOUR INFORMATION

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

(a) to our subsidiaries and affiliates;

(b) in accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of the Company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our customers and users is among the assets transferred;

(c) to advertisers and advertising networks that require the information to select and serve relevant advertisements to you and others;

(d) to third parties to market their products or services to you if you have consented to these disclosures. For more information, see Section 9 below, titled Choices About How We Use and Disclose Your Information.

(e) to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy;

(f) to fulfill the purpose for which you provide it;

(g) for any other purpose disclosed by us when you provide the information; or

(h) with your consent.

We may also disclose your personal information:

• to comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law;
• to enforce or apply our terms of use, which may be found at any of the following url addresses:
  • https://www.highlightmotor.com/terms-and-conditions.php (Desktop)
  • https://www.highlightmotor.com/mobi/terms-and-conditions.php (Mobile)
  • https://www.highlightmotor.com/aoda/terms-and-conditions.php (AODA)
  • https://driveforhighlight.com/en/terms-and-conditions.php (Alternate Site)
• to enforce or apply other agreements, including for billing and collection purposes; or
• if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

8. TRANSFERRING YOUR PERSONAL INFORMATION

We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.

We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.

You are welcome to contact us to obtain further information about Company policies regarding service providers outside of Canada. See Section 16 below, titled Contact Information and Challenging Compliance.

By submitting your personal information or engaging with the Website, you consent to this transfer, storage, or processing.

9. CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of the Website may not be accessible or may not function properly. For more information about tracking technologies, see Section 5 above, titled Information We Collect Through Cookies and Other Automatic Data Collection Technologies.
• Promotional Offers from the Company. If you have opted in to receive certain emails from us but no longer wish to have your email address or other contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to [email protected]. If we have sent you a promotional email, you may unsubscribe by clicking the unsubscribe link we have included in the email. This opt-out does not apply to information provided to the Company as part of a purchase, warranty registration, service experience, or other transactions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, as general advice to you, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of several third party ad servers’ and networks’ cookies simultaneously by using an opt-out tool created by the Digital Advertising Alliance of Canada or an opt-out tool created by the Network Advertising Initiative. You can also access these websites to learn more about online behavioural advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

10. DATA SECURITY

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We store all information you provide to us behind firewalls on our secure servers. Any payment transactions and service orders will be encrypted using SSL technology.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

11. DATA RETENTION

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

12. CHILDREN UNDER THE AGE OF 13

The Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Website or on or through any of its features, use any of the interactive or public comment features of the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us immediately at [email protected].

13. ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you.

If you want to review, verify, correct, or withdraw consent to the use of your personal information you may send us an email at [email protected] to request access to, correct, or delete any personal information that you have provided to us. We may not be able to continue providing you with services if we delete your personal information. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

We will provide access to your personal information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions include:

• information protected by solicitor-client privilege;
• information that is part of a formal dispute resolution process;
• information that is about another individual that would reveal their personal information or confidential commercial information; and
• information that is prohibitively expensive to provide.

If you are concerned about our response or would like to correct the information provided, you may contact our Privacy Officer at [email protected].

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our terms of use (the links for which are provided above in Section 7 entitled Disclosure of Your Information).

14. WITHDRAWING YOUR CONSENT

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at [email protected]. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.

15. CHANGES TO OUR PRIVACY POLICY

It is our policy to post any changes we make to our privacy policy on this page. We include the date the privacy policy was last revised at the bottom of this page. You are responsible for periodically visiting the Website and this privacy policy to check for any changes.

16. CONTACT INFORMATION AND CHALLENGING COMPLIANCE

We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact us at:

Privacy Officer
391 Creditstone Road
Concorde, ON L4K 1N8
[email protected]

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.

LAST MODIFIED: August 29, 2022